In my role as social strategist for Montclair State University's Black Alumni Advisory Council @officialmsualumni, I am responsible for creating and executing against a social strategy to drive ticket sales for the upcoming gala.

With a limited budget and a smugmug photo link, I was forced to get creative and resourceful. I developed a strategy to engage Black alumni at MSU by tapping into cultural nuances in the Black community, leveraging social trends and creating educational content that would answer key questions.