BED BATH & BEYOND
"COLLEGE FROM HOME" DIGITAL CAMPAIGN

SUMMARY

Objective was to create a digital presence for the College from Home product assortment as a solution for students that are virtual learning from their bedroom and to amplify the brand mission that Bed Bath & Beyond makes it easier to feel at home, whether going away or staying home for college.

 

We collaborated with our sister brand, Decorist on 3 theme room-renderings designs to represent various styles: Chill Camp Vibes, Low-key Bohemian and Modern Glam as well as an accompanied blog post. The complete list of marketing elements is as follows:

Results (8/11/20-8/25/20): 

  • Media impressions: 440 million

  • Sales: $890,653

IN-FEED INSTAGRAM POST

college from home social mockup.png

INSTAGRAM/FACEBOOK STORY POSTS

college from home ig fb story.JPG

web page

screencapture-bedbathandbeyond-store-cat

dedicated email

BBB-3375 College at Home_Email_IMAGES_d.