BED BATH & BEYOND 'COLLEGE FROM HOME' DIGITAL CAMPAIGN

Roles: Digital Brand Marketing

Objective was to create a digital presence for the College from Home product assortment as a solution for students that are virtual learning from their bedroom and to amplify the brand mission that Bed Bath & Beyond makes it easier to feel at home, whether going away or staying home for college.
 
We collaborated with our sister brand, Decorist on 3 theme room-renderings designs to represent various styles: Chill Camp Vibes, Low-key Bohemian and Modern Glam as well as an accompanied blog post. Complete list of deliverables for this campaign included: blog post, landing page with curated assortment, dedicated email, organic social assets, and paid social assets.