BBB x Her Camous Media:

"Design Your Dream Room" Interactive Experience

Objective: To create a digital interactive experience that engages the College audience and drives awareness/sales by bringing Bed Bath & Beyond products to life in a rich highly visual way.  

 

Marketing Execution: We engaged publisher, Her Campus Media to create the "Design Your Dream Room" digital interactive experience that allows students to design their bed and space with various​ BBB products. The experience authentically connected with BBB's target audience already spending time on HerCampus.com and was designed to drive traffic to BBB as well as purchase intent/revenue. Additional elements were as follows:

  • Shopping list feature linking to product pages on BBB to shop

  • Social sharing buttons to encourage user to share room design & shopping list with family/friends

  • Paid ads driving to the interactive experience: 2 IG ads, 2 Snapchat ads, Run of Network display ads

Results: 

  • 100,000+ "Design Your Room" page views

  • (insert shares)

  • (insert product click thrus)