Objective: To create a digital interactive experience that engages the College audience and drives awareness/sales by bringing Bed Bath & Beyond products to life in a rich highly visual way.  

 

Marketing Execution: We engaged publisher, Her Campus Media to create the "Design Your Dream Room" digital interactive experience that allows students to design their bed and space with various​ BBB products. The experience authentically connected with BBB's target audience already spending time on HerCampus.com and was designed to drive traffic to BBB as well as purchase intent/revenue. Additional elements were as follows:

​

• Shopping list feature linking to product pages on BBB to shop

• Social sharing buttons to encourage user to share room design & shopping list with family/friends

• Paid ads driving to the interactive experience: 2 IG ads, 2 Snapchat ads, Run of Network display ads

​

Results: 

• 100,000+ "Design Your Room" page views

• (insert shares)

• (insert product click thrus)