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BBB x Her Camous Media:
"Design Your Dream Room" Interactive Experience
Objective: To create a digital interactive experience that engages the College audience and drives awareness/sales by bringing Bed Bath & Beyond products to life in a rich highly visual way.
Marketing Execution: We engaged publisher, Her Campus Media to create the "Design Your Dream Room" digital interactive experience that allows students to design their bed and space with various BBB products. The experience authentically connected with BBB's target audience already spending time on HerCampus.com and was designed to drive traffic to BBB as well as purchase intent/revenue. Additional elements were as follows:
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Shopping list feature linking to product pages on BBB to shop
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Social sharing buttons to encourage user to share room design & shopping list with family/friends
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Paid ads driving to the interactive experience: 2 IG ads, 2 Snapchat ads, Run of Network display ads
Results:
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100,000+ "Design Your Room" page views
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(insert shares)
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(insert product click thrus)
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