BED BATH & BEYOND 'COLLEGE READY' WEBSITE REBRAND

Roles: Brand Strategy, Content Development, Consumer Experience

SUMMARY

During my time with Bed, Bath & Beyond, I led the website revamp for the $250MM Back-To-College business that included updating all graphics, copy and visuals to align with the new strategy to modernize the look and feel and reach the Gen Z audience. This also included updating necessary copy and visuals to reflect Gen Z's new "college from home" experience due to COVID-19. I partnered with the UX, Creative and Content Operations teams to develop wireframes, draft copy and leverage photoshoot assets for final website content.