THE BLACK BACHELORETTE
Roles: Influencer Marketing, Brand Partnerships
I currently lead strategic brand partnerships and business development initiatives for my client, The Black Bachelorette, the leading pre-wedding brand with a community of 100k+, supporting black brides on their journey to saying "I do".
In this role, I am responsible for identifying and securing sponsored content partnership opportunities that drive growth, engagement, and monetization for The Black Bachelorette and its aligned partners.
In less than 2 months, I've been able to successfully launch The Black Bachelorette's first influencer program, with Lulu's as the brand's first partner.