THE BLACK BACHELORETTE

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SUMMARY

I currently lead strategic brand partnerships and business development initiatives for my client, The Black Bachelorette, the leading pre-wedding brand with a community of 100k+, supporting black brides on their journey to saying "I do".

In this role, I am responsible for identifying and securing sponsored content partnership opportunities that drive growth, engagement, and monetization for The Black Bachelorette and its aligned partners.
 
In less than 2 months, I've been able to successfully launch The Black Bachelorette's first influencer program, with Lulu's as it's first partner. Social campaign to launch in August 2022.

RESPONSIBILITIES

Brand Partner Sourcing/Relationship Management
B2B Negotiations/Contract Review
Social Media Marketing
Influencer Marketing