"College From Home" Digital Campaign

Objective: To create a digital presence for the College from Home product assortment as a solution for students that are virtual learning from their bedroom and to amplify the brand mission that Bed Bath & Beyond makes it easier to feel at home, whether going away or staying home for college.

Marketing Execution: We collaborated with our sister brand, Decorist on 3 theme room-renderings designs to represent various styles: Chill Camp Vibes, Low-key Bohemian and Modern Glam as well as an accompanied blog post. The complete list of marketing elements is as follows:

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• Web banner on main College landing page

• Blog post 

• Dedicated web page featuring room renderings and product assortment

• Dedicated email blast to College list

• Mobile app banner

• Organic Social posts: 3 Pinterest posts, 1 IG/FB story, 2 In-feed IG/FB posts

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Results (8/11/20-8/25/20): 

• Media impressions: 440 million

• Sales: $890,653

in-feed Instagram post

Instagram/Facebook story posts

web page

dedicated email