"College From Home" Digital Campaign

Objective: To create a digital presence for the College from Home product assortment as a solution for students that are virtual learning from their bedroom and to amplify the brand mission that Bed Bath & Beyond makes it easier to feel at home, whether going away or staying home for college.

 

Marketing Execution: We collaborated with our sister brand, Decorist on 3 theme room-renderings designs to represent various styles: Chill Camp Vibes, Low-key Bohemian and Modern Glam as well as an accompanied blog post. The complete list of marketing elements is as follows:

Results (8/11/20-8/25/20): 

  • Media impressions: 440 million

  • Sales: $890,653

in-feed Instagram post

Instagram/Facebook story posts

college from home ig fb story.JPG

web page

dedicated email

BBB-3375 College at Home_Email_IMAGES_d.