"College From Home" Digital Campaign
Objective: To create a digital presence for the College from Home product assortment as a solution for students that are virtual learning from their bedroom and to amplify the brand mission that Bed Bath & Beyond makes it easier to feel at home, whether going away or staying home for college.
Marketing Execution: We collaborated with our sister brand, Decorist on 3 theme room-renderings designs to represent various styles: Chill Camp Vibes, Low-key Bohemian and Modern Glam as well as an accompanied blog post. The complete list of marketing elements is as follows:
-
Web banner on main College landing page
-
-
-
Dedicated email blast to College list
-
Mobile app banner
-
Organic Social posts: 3 Pinterest posts, 1 IG/FB story, 2 In-feed IG/FB posts
Results (8/11/20-8/25/20):
-
Media impressions: 440 million
-
Sales: $890,653
in-feed Instagram post
Instagram/Facebook story posts
web page
dedicated email