The New Face of Pink, in collaboration with rolling out, joined forces to find new brand ambassadors who were beautiful, passionate and embodied confidence, as stated by Resa B. Luster, brand manager at large for Luster. After receiving numerous submissions from beautiful women all over the world, three very special women were chosen to become the New Face of Pink, winning cash, an opportunity to participate in Luster’s ad campaign, complimentary Pink products and an all-expenses paid trip to Atlanta for a photo shoot with rolling out.