BED BATH & BEYOND'S 'MOVING MADE EASIER' SERIES FEATURING INTERIOR DESIGNER & CREATOR, SHARRAH STEVENS

Roles: Brand Strategy, Branded Content Development, Influencer Marketing, Content Strategy

SUMMARY

We created 10 videos that align with each stage of the moving journey to drive awareness of Bed Bath & Beyond's suite of moving products and services while positioning Bed Bath & Beyond as the industry authority in the space: "Enhance Your Entryway," "Bathroom Transformation Tips," "Kitchen Transformation Tips," "First Day Essentials," "Learn About Lighting," "Expert Services," "Pet-Friendly Move," "A Home for All Seasons," "Small Home Solves," and "Smartest Home on the Block." Assets were leveraged for web content, organic social media as well as paid social media ads.