Global Nutrition Brand (Start-up)
Brought on as the first hire of Huel’s US Influencer team as a Junior Influencer Partnerships Manager
Supported the brand’s first national launch into GNC through a fitness & nutrition campaign that included an in-person event with a CEO-moderated panel, local run club, free product samples, fitness challenges & a recovery zone. Drove over 1,000 attendees & 5 million+ impressions on social media
Activated a combination of 20 mega & macro fitness, sport & health influencers professionals for Instagram, TikTok & YouTube posts, maintaining a $30-40 CPM
Managed product gifting, invoices/PO’s, and campaign execution from briefing through performance analysis
Coordinated & executed onboarding brand webinars for talent
Created & maintained go-live calendars while partnering with organic & paid social teams for cross-posting
HUEL X GNC LAUNCH EVENT AT PITTSBURGH FLAGSHIP
"[This selfie] Pretty much sums up my genuine feelings for this partnership. Thank you to everyone for all the coordination and support to make today happen. Big thanks to Huel for putting your trust in me as a science advisor and ambassador. Great things to come!!!"
Psycho-physiologist, Huel Advisor & Brand Ambassador, Content Content Creator, Podcaster