In December of 2022, I partnered with Explore Asheville (@visitasheville on TikTok) to shoot and edit 32 short-form videos to be leveraged for TikTok to help drive tourism to the area. I visited local businesses, concepted content ideas, shot content on-site, then leveraged trending sounds to create engaging and entertaining short-form videos.
I had an incredible time, exploring the area, trying new delicacies and getting to know local business owners that it almost didn't feel like work! If you ever find yourself in the Asheville area, I hope you visit some of the many destinations that I highlighted below.
Role: Content Creator
Account Size: 35.2K
Results (top 5):
*Best performing TikToks linked below:
​ | Video 1 | Video 2 | Video 3 | Video 4 | Video 5 |
Views | 124.8K | 115K | 9,102 | 6,944 | 6,847 |
Likes | 4,791 | 2,616 | 299 | 361 | 374 |
Comments | 46 | 12 | 2 | 3 | 7 |
Saves | 1,504 | 55 | 107 | 63 | 75 |
Shares | 851 | 160 | 86 | 55 | 55 |
Results:
Video 1
Video 2
Video 3
Video 4
Video 5