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In my role at Bed Bath & Beyond, I was responsible for the day-to-day program management and campaign execution for its $250 million College & $2 billion Moving businesses, touching web, social, influencer & partnerships.


  • Led the content development (landing page, blog post, social posts) for the first College from Home campaign, resulting in over 800 million media impressions with features in The New York Times, Washington Post, and more

  • Won a MUSE Gold Creative Award for branded content; an interactive room design tool in partnership with Her Campus Media to help college students re-imagine and decorate their at home or on-campus dorms

  • Coordinated & executed the Student Faves program alongside Her Campus Media (Bed Bath & Beyond's college ambassador program) where student-influencer product picks were highlighted on web, social and email and amplified via the student-influencer's content (replacing the Most Forgotten assortment from the year prior). Assortment YOY sales increased by

  • Drove the web content calendar & asset development, leading to a 272% increase in YOY online growth

  • Supported the strategy development & on-site production of the 'Moving Made Easier' series featuring interior designer & macro-influencer, Sharrah Stevens, producing 10 videos, aligning with each stage of the moving journey. Objective was to drive awareness of Bed Bath & Beyond's suite of moving products and services while positioning Bed Bath & Beyond as the industry authority in the space: "Enhance Your Entryway," "Bathroom Transformation Tips," "Kitchen Transformation Tips," "First Day Essentials," "Learn About Lighting," "Expert Services," "Pet-Friendly Move," "A Home for All Seasons," "Small Home Solves," and "Smartest Home on the Block."

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