For this project I partnered with The Warrior 4 Life Scholarship Foundation from my hometown of Franklin (New Jersey) to re-design their website to make it more modern, user-friendly and so that it continues to display their impact on the community while engaging youth & donors.
My role included the following:
Designed & developed 11 webpages plus a Google Form for lead capture
Selected new typefaces & a new color palette that is in line with Franklin's sports branding
Replaced stock imagery with images from the non-profit's programming & events to provide a human element
Enhanced the user experience with strategic CTA placement, reducing the number of clicks it takes to reach imperative content
Designed social posts to help communicate the site's launch to it's audience
*View the live site here
Website Before & After: